RODERICKS
DENTAL
Overview
Rodericks Dental consist of 140+ dental practices based across the UK. A fast-growing group in a rapidly expanding sector, they offer an extensive choice of both private and NHS treatments to new and existing customers. With a solid reputation in patient care they continue to acquire new practices at an exciting rate.
The challenge
As with all fast-growing businesses, their appetite for marketing and need for capable suppliers to scale up their services, has been a predominant factor in our 7-year relationship with them. (they had just over 60 practices in 2016). Similarly to HHC, another one of our many Healthcare clients, the challenges were inconsistent branding across all media from website to print, an evolving product and service offering and dental compliance documentation that required organising and updating.
Our solution
Working with Rodericks’ print and stationery partners the Irongate Group, and with the knowledge there was much to do we embarked on a monthly retainer that allowed the business to manage both costs and resource, providing access to a team from SignalCo that already had years of experience within the dentistry sector. Creative work came to us thick and fast and with effective account management, superb communication with suppliers and on-hand resource, Rodericks were able to make their presence felt. Our main body of work consisted of:
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Partial re-brand – modernising the brand
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All promotional marketing including animations
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Acquisition materials
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Effective recruitment campaigns - there was and still is a shortage of dentists!
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Complex price list management
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Compliance documentation and customer medical documents
Summary
Still a customer today, they know how to keep us busy! We’ve grown with their business too and continue to supply new and additional support and services to one of the largest dental groups in the UK. Looking forward to practice No.200!
SOME KIND WORDS FROM OUR CLIENT
Having a trusted creative team like SIGNALco is essential for any marketing team and in fact any business, SME or larger. The team completely understand our brand without even trying but more importantly they deliver. I have been in marketing for nearly 20 years and the work this team do is better and more efficient than I have ever experienced.
