CONFESSIONAL BURGER RESTAURANTS
Overview
The Burger Priest and Confessional are a national restaurant chain. A fast growing business with premium city-centre locations, they have a real passion for tasty burgers and an equally passionate growth strategy.
The challenge
As a business in such a competitive market-place, their demand for marketing collateral of all types is intense, along with the need for compliance documents prevalent within this sector. Not to mention uniforms, POS and shop-fitting.
Add in regional price strategies, monthly new-store openings and conversions from their existing Burger Priest brand to Confessional for good measure, managing the production, distribution, brand and cost-control of all the required services was becoming a real headache.
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Our solution
SIGNALco were approached in late 2020 to look at all marketing aspects of their business. Tasked with providing a future-proof marketing support infrastructure and visible cost control, along with delivery of branded assets for new store openings, our proposition came in several tiers:
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A branded online marketing portal where restaurant managers can access and order all local-marketing assets from food specification manuals and regional-specific menus to uniforms and in-store POS.
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Next day delivery on the above items with full reporting and access control.
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Warehouse, distribution and stock control.
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An experienced team of shop-fitters to survey and then fully brand new stores and conversion stores, including all external and internal signage.
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A dedicated account manager and advisor for all elements of our services to them.
Summary
18 months in, the positive effects of a re-organization of the way the Confessional deliver marketing and organize their expansion is clear to see.
Local marketing is distributed quickly and effectively with costs reducing month on month as efficiencies are achieved through regular usage analysis.
New stores are being refitted and branded within 2 working days and customers are now beginning to see a cohesive in-store brand with the look and feel of a national restaurant chain.
All important compliance documentation is delivered quickly and any new challenges dealt with by the team at SIGNALco with real pace.
We’re proud to be a valued member of the Burger Priest team and with 6 more new-store openings and 7 brand conversions in 2022, a busy team member for sure!
SOME KIND WORDS FROM OUR CLIENT
"We met with the team at Signalco we were at the peak of a challenging phase, opening 1-2 restaurants a month. It was great timing. Their experience in producing POS and signage, along with their real passion for customer service meant we were able to meet what was often crazy timescales and deadlines. It’s been a pleasure working with them on all of our UK projects and look forward to their long term support."
