BIRDS
BAKERY
Overview
Birds Bakery, established over 100 years ago, are a well-known Midlands-based bakery business with over 65 retail locations and a growing online presence.
The challenge
With an already solid reputation and established traditional retail customer base, the next phase for the brand is to establish new exciting added-value products, new sales routes and to appeal to new and broader types of customer, whilst still managing and developing the rest of their current retail and online brand assets.
Our solution
As an existing provider of creative to Birds, SIGNALco were in a good position to deliver both fresh ideas, new tools to help realise their new strategy and provide additional resource to support their expanding marketing team. In summary:
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Utilising our experience in delivering value-add gifting for the likes of Cadbury, Thorntons and Green & Blacks, we were able to help develop new personalised gift products and packaging to help engage and increase revenue across both traditional and new markets.
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Provision of a full agency creative service for design of all brand assets including web, print and management of their in-store screens across all locations.
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Seasonal campaigns and product photography.
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Multi-channel marketing support and advice.
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POS and management of retail printed products and non-food merchandise.
Summary
Birds operate in a very fast moving and changeable sales environment. We have a real shared passion for their brand and our continued support, along with provision of innovative ideas and additional skill-sets has helped Birds’ ability to react to this ever-changing pace.
We’re proud to be part of their team and make a real difference as this strong local brand embraces both new routes to market, more varied customer demographics and original ways in which to share its traditional and high quality products.
HIGHLIGHTS INCLUDE:
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Fast turnaround creative and next day print/POS production allowing instant promotional opportunities and speedy price changes in-store
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A-Z added-value product development enabling a smooth introduction of exciting new gift products to it customers.
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A well-organised screen management service to ensure accurate pricing and promotion of seasonal goods.
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Competitive supply of non-food branded retail goods and promotional assets.
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Web guidance and support
SOME KIND WORDS FROM OUR CLIENT
"The team at SIGNALco are always there and ready to help design and print a variety of products for us. Even when we go to them with a vague brief, they create a variety of options, with our brand in mind, and work with us to get it as we want it. On top of a quality and quick service, the team are a pleasure to work with."
